Creation of mobile games and mobile applications for beginners

For obvious reasons, the process of creating a game by a game development studio and an aspiring indie developer is fundamentally different. Such stages of game development as collecting analytics, playtest and soft-launch will be abolished by a beginner, few people worry about GDD at first either.


Soft launch
They recheck technical metrics and parameters, game weight, download speed and quality of work on different platforms, optimize the game for receiving traffic with its constant increase
At this point, the real "life" of the game begins. At the soft-launch stage, the product is presented to a wider public, for example, by opening access to the game in several countries.
AND collection of statistics, processing of gaming feedback. Based on the data received, programmers polish the flaws found, the producer and game designers analyze the statistics.

At this stage, the game is promoted in the App Store and Google Play, the community is developed and, if necessary, the technical support service is expanded, marketing activities are launched, and new content is being worked on.

The producer and game designers are working on statistics, looking for ways to improve performance (for example, player retention rates) and introducing new features - the Live-Ops period is coming.
At this time, pre-prepared events, competitions, discount offers appear in the game - work on the product continues.
Developers get more feedback from players, which means they can study the audience, its interests and needs.
All further production comes down to product improvement, regular updates.
Filling the game with new content and features that will encourage gamers to play more often and for longer.
Interested to know more?
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